Creative Marketing Manager

WE ARE
Renewal by Andersen, the replacement division of Andersen Windows, is looking for a Creative Marketing Manager to join its growing team. This is a full-time position in a fast-paced, energetic, deadline-driven environment. This is also an opportunity for the right candidate to become part of a passionate, close-knit team. This position is in our Richmond office located on Deep Rock Road in the West End of Richmond with partial remote work opportunities. 

OUR CULTURE
Our focus is people. Every member of our team is committed to taking care of not only our customers and the community we serve, but each other. We have a culture of making a difference, and we live those values every day. By taking care of ourselves and each other, we can take better care of our customers. It is our goal to bring out the best in everyone. We are committed to having an inclusive and diverse workplace where all people feel respected, valued and driven to realize their full potential. 


YOUR ROLE 

1.	Creative Production 
• Provide photo and video for multi-channel marketing initiatives, including, but not limited to, direct mail, digital, social media, email, retail, and other collateral pieces as well as internal communications   
• Edit and manipulate photos and print-ready advertisements for publication and dissemination, ensuring all design deliverables comply with brand guidelines 
• Operate digital video equipment, including computers, cameras, audio, and lighting   
• Champion a concept-to-complete production of creative content while adhering to brand guidelines   
• On-site capturing and production of projects, telling the story from beginning to end with clear before and after shots and customer testimonials   
• Produce studio and location shoots for video and photography as needed    
• Execute editing of photos and videos 
• Upload and manage videos to YouTube, Vimeo and other hosting platforms  
• Maintain accurate and detailed records of daily production including monthly dashboard 
• Support our culture by working closely with other departments as needed   
• Build a robust photo portfolio of job sites to use for marketing content based on customer segment data, geographies, and seasonality 
• Maintain ownership and production of ‘Ingage’ cloud-based interactive sales presentation software  
• Production and coordination of all Vehicle Wrapping 
• Support our culture with the creation and implementation of internal marketing campaigns 
• Graphic Design for both Internal and External use, in collaboration with Traditional and Non-Traditional Marketing teams 
• Manage an archive of Marketing’s creative materials including documentation, updates, and completion of Legal/Compliance Audits 
 
2.	Creative Analysis 
• Optimize the performance of marketing through the creative strategy 
• Execute creative marketing plans in both traditional and digital channels 
• A/b test concepts as well as messaging based on client insights on traditional and digital channels  
• Draw conclusions from data analysis of performance and determines future creative campaign initiatives based on results  
• Establish and analyze creative level metrics to identify trends, creative hypotheses, and testing objectives  

3.	Collaboration 
• Facilitate relationship-building in local communities, neighborhoods, and organizations to build brand awareness 
• Collaborate with vendors and Traditional Marketing teams on creative to drive lead generation 
 

Knowledge, Ability, and Skills 

• A minimum of two years' experience in an agency, freelancer, or as an in-house designer creating impactful and attractive designs, for both print and digital. 
• Email marketing design and development - required  
• Familiarity with Social platforms - required 
• Must be highly proficient with Adobe Creative Suite (primarily InDesign, Photoshop, Illustrator) and Microsoft Office Suite (Word, Excel, and PowerPoint) 
• Knowledge of HTML and content management systems   
• Organizational skills 
• Team-oriented attitude   
• Ability to commute to the office daily with flexibility of telecommuting 2-3 times a week  

 
Office hours are 8:00am – 5:00 pm, unless an event is scheduled, or training offsite is expected.